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Insights

When is Ideal Not Ideal?

When the publisher of Ideal Home (IH) magazine brought a legal action for infringement of its trade mark against the Ideal Home Show (IHS), the response was a counterclaim by IHS that IH's trade mark was invalid. Both brands had successfully traded alongside one another for many years.

The case arose because IH was concerned that Internet shoppers could confuse the two brands. The court threw out both claims, deciding that the confusion caused to online shoppers would be no more than could reasonably be expected in the circumstances.

E-commerce can create difficulties when websites with similar names are trading. We can assist you if you think that another business is breaching your intellectual property interests both online and off.

Although correct at the time of publication, the contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article. Please contact us for the latest legal position.